Building trust hinges on creating genuine connections. Laila Tarraf outlines a conversation model with three concentric circles: relationships, possibilities, and action.

Conversations that progress from building relationships to discussing possibilities and then moving to action, build the highest level of trust.

Especially in the beginning stages of a new role, Laila prioritizes deep, personal one-on-one meetings with key stakeholders to understand their personal and professional concerns. By getting vulnerable and fostering deeper relationships, she establishes a foundation of trust beyond superficial interactions.