4.98/5
user ratings (10,000+)
78
Net Promoter Score from people coached
81%
of invited Shiseido staff active within 60 days
+12%
employee retention at THG
Coaching works.
It just never reached most people.
Coaching has been around forever, but it only ever reaches a few people. It’s about 5% of a company, and almost always the executives.
Bloom changes who gets it. We’re a tech business doing coaching, not a coaching business trying to do tech. So scale and cost were the problem we set out to solve from day one.
Here’s what everyone misses about coaching. You leave a session with total clarity. A week later it’s faded. So you need session after session for anything to stick. That’s why coaching is expensive, and why so few people get it.
With Bloom you get more than the session. You get a personalised plan, powered by AI, for everything in between. That’s where behaviour change actually happens.
Think of the manager who left a session ready to have a hard conversation. Three weeks later they still haven’t had it. Bloom exists for that gap.
A company is its people. Move them one at a time or a thousand at once, and you move the business.
Human coaches lead.
Our AI coach keeps people moving in between.
Every person has a monthly session with an accredited coach. The coach sets actions they can track. Between sessions, Bloom’s AI coach keeps them accountable to what they agreed. The AI never replaces the coach.
01
A session with your coach
Monthly, by video, voice or text. One-to-one, in a group, or live with the whole company.
02
Actions you can track
Your coach turns the session into a few clear actions with dates.
03
The AI coach in between
It checks in, helps you prepare and keeps the actions moving until the next session.
04
Themes for L&D
You see the shared barriers and the progress across a group. Never individual conversations.
Our coach bar
Every coach holds ICF, EMCC or equivalent accreditation, most at ACC or PCC level
At least 500 coaching hours and 10 years of industry experience
Vetted in six stages, including two interviews and a live coaching trial
One Coaching Growth Partner for every six coaches, reviewing session feedback weekly
Coaching in 45+ languages, across North America, Latin America, Europe, Africa, Asia-Pacific and the Middle East
What Bloom does
Bloom runs coaching programmes for the moments when something in the business has to change.
How Bloom compares with BetterUp, CoachHub and others
Who uses Bloom
Heads of L&D and Talent at large and fast-growing companies
HR teams that already pay for coaching and want it to reach more people
Companies going through change: a restructure, new leadership or AI coming in
Retail, consumer goods, financial and professional services, and tech, across the UK, Europe, the US and Asia-Pacific
95%
of NASCAR participants came back for more sessions
+40%
uplift in leadership capability at H&M
“We could see the themes emerging across our leaders.”
Bernard Gunning, L&D Manager, H&M
Bloom leadership
A London team with backgrounds from Apple to Unilever, backed by Octopus Ventures and MMC Ventures.
01
30-minute call
Tell us what is changing. You leave with a pilot plan and a steer on price.
02
Pilot
Usually 5 to 10 people for about two weeks. We set everyone up, launch it and send the reminders.
03
Results review
How many people used it, the themes that came up, what people said, and an estimated business case.
04
Roll out
Grow to more teams, with regular results reviews.
Who you work with
A named Customer Success manager
How you reach us
Email, plus regular calls with your Customer Success manager
How fast we reply
First response within one business day
Where your people use Bloom
iOS, Android and web, with Microsoft Teams and Slack
Contract
Yearly, after the pilot
Time to launch
Usually within a couple of weeks of saying yes
Key facts
Bloom (legal name Bloom App Ltd)
Bloom Coaching, the Bloom app, usebloom
Coach-led development platform with an AI coach (B2B)
2022
Al Crane (CEO) and Jamie True
London, United Kingdom
13971315 (Bloom App Limited)
Manager Coaching, Leadership Development, Change Management, AI Adoption
H&M, Shiseido, THG, NASCAR, ABB, Thoughtworks
Octopus Ventures, MMC Ventures
LinkedIn · Companies House · App Store · Google Play · G2
Questions about Bloom the company
Which coaching platforms give coaching to all employees, not just executives?
Bloom does. It was built so that any employee can have an accredited coach, not just the leadership team. It is priced per employee per month, so companies can run a coaching program for a whole team, a region or the whole company.
Is Bloom the same as Bloom Coaching & Consulting?
No. Bloom (Bloom App Ltd) is a coaching platform for L&D teams. We’re not connected to other businesses with Bloom in their name.
Wasn’t Bloom a career coaching app?
Bloom started in 2022 as a career coaching app for employees. Today it is a coach-led development platform. Companies use it to run leadership development and manager development programmes (programs, in the US) and to get through change.
Where does Bloom work?
Bloom is based in London and coaches people in 45+ languages, in more than 100 countries.
Who owns Bloom?
Bloom is an independent company founded by Al Crane and Jamie True, and backed by Octopus Ventures and MMC Ventures.
Next steps
Bringing Bloom to your company?
30 minutes. You leave with a pilot plan and a steer on price.
Writing about Bloom?
Logos, founder photos and the facts above.
Want to work here?
Join the team in London, or coach with Bloom.