Satisfying Bloom coaching app user

Growing your people without pressing pause.

Growing your people without pressing pause.

Growing your people without pressing pause.

Retail doesn't slow down for leadership development. H&M needed an approach that worked around the realities of the day job - not against them.

+46%

+46%

+46%

+46%

Increase in employee performance

Increase in employee performance

Increase in employee performance

97

97

97

97

NPS

NPS

NPS

4.9★

4.9★

4.9★

4.9★

Average user star rating for coaching Check-ins

Average user star rating for coaching Check-ins

Average user star rating for coaching Check-ins

“The coaching made a real difference for our people. But what surprised me was the insight it gave us as a business...”

“The coaching made a real difference for our people. But what surprised me was the insight it gave us as a business...”

“The coaching made a real difference for our people. But what surprised me was the insight it gave us as a business...”

Bernard Gunning

Bernard Gunning

L&D Manager at H&M, H&M

L&D Manager at H&M, H&M

H&M is a global fashion retailer, bringing affordable style and quality to millions of customers across the world.

H&M is a global fashion retailer, bringing affordable style and quality to millions of customers across the world.

H&M is a global fashion retailer, bringing affordable style and quality to millions of customers across the world.

H&M is a global fashion retailer, bringing affordable style and quality to millions of customers across the world.

Founded in 1947, H&M is one of the world's leading fashion retailers, operating stores and online across dozens of markets and offering clothing, accessories and homeware built around its ambition to lead the shift toward a more sustainable fashion industry.

Industry: Fashion Retail, E-commerce

Size: >130,000 employees



HQ: Stockholm, Sweden

Bloom use case: Leadership Development

Industry: Fashion Retail, E-commerce

Size: >130,000 employees



HQ: Stockholm, Sweden

Bloom use case: Leadership Development

The Challenge

People need room to grow. The day job rarely gives it to them. When the work never stops, development has to fit.

"We're a fast-paced business. Developing our people is a priority, but finding the time is the challenge. We aim to invest in future leaders while keeping them engaged in their work."

"We're a fast-paced business. Developing our people is a priority, but finding the time is the challenge. We aim to invest in future leaders while keeping them engaged in their work."

Bernard Gunning

Supporting leaders without slowing them down

Bloom worked alongside H&M’s day-to-day reality, combining one-to-one ICF accredited coaching, regular check-ins and coaching insights to help future leaders build confidence, navigate change and perform at their best.


Rather than taking leaders out of the business, coaching became part of how they navigated it.


Focus was on three key strategic areas:

Create Clarity

Clearer priorities and ownership

Better communication rhythms

Less rework and reactive firefighting

Reactive → Deliberate

Build Confidence

Speak up sooner

Navigate difficult conversations

Influence with greater confidence

Hesitant → Influential

Strengthen

Resilience

Focus on what can be controlled

Protect energy

Lead teams through uncertainty

Surviving → Leading

Development became part of the working day

Development became part of the working day

Rather than another initiative competing for people’s time, Bloom slotted in. Leaders shifted from survival mode, to strategic performance.

From survival mode, to strategic performance.

+46%

+46%

+46%

+46%

Increase in performance since starting Bloom

+40%

+40%

+40%

+40%

Uplift in leadership capability

The Ripple Effect

  • +38%

    Greater confidence leading people

  • +31%

    Stronger stakeholder relationships

  • +34%

    More confident giving constructive feedback

  • +35%

    More confident having difficult conversations

  • +30%

    Improved focus on delivery and outcomes

"The coaching made a real difference for our people. But what surprised me was the insight it gave us as a business. We could see the themes emerging across our leaders, which means we can keep evolving how we support them.”

Bernard Gunning

Individual coaching. Organisational insight.

Every coaching conversation made the next one smarter

Every coaching conversation made the next one smarter

Bloom is the only platform that enriches real, human-led coaching experiences with smart AI features, along with distilled career insights and scientifically-certified psychometric assessments, for a truly whole, and meaningful coaching experience for employees to love and grow from.


Individual coaching created individual impact.


Together, those conversations revealed the leadership themes emerging across H&M—giving the business the insight to shape future development with confidence.

Where next?

We’ll help you turn individual growth into measurable team and culture impact—without overhauling everything you already do.

Let’s make development actually work.

Let’s make development actually work.

Let’s make development actually work.

We’ll help you turn individual growth into measurable team and culture impact—without overhauling everything you already do.

We’ll help you turn individual growth into measurable team and culture impact—without overhauling everything you already do.

Talk to us and experience Bloom