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Driving Change Without Losing Speed.

How NASCAR equipped leaders to embrace transformation and hit critical milestones during a high-speed organizational shift.

80

Avg. annual coaching
moments per user

95%

Came back for subsequent
pit-stops with Bloom

4.9★

Average user star rating for coaching Check-ins

“Having a voice outside my current team to nudge, explore and challenge has been invaluable. The user experience was fantastic and the coach was incredible.”

NASCAR Leader

NASCAR is the lifeblood of American sporting history

Off the track, NASCAR is driving organizational transformation to fuel innovation, streamline operations, and empower its workforce.

Industry: Professional Services

Size: >10,000 employees  

HQ: Global

Bloom use case: Leadership Development

Industry: Professional Services

Size: >10,000 employees  

HQ: Global

Bloom use case: Leadership Development

The goal

NASCAR wanted to scale development beyond a select few — starting with their highest-potential people, laying the foundation for a more innovative, connected culture.

The Solution

Bloom delivered personalised coaching at scale, blending executive mentoring with strategic thinking frameworks, mindfulness practices, and influence strategies.

The results

NASCAR users reported clearer strategic focus, stronger influence across the business, and greater resilience during change.

HR leaders saw better alignment between individual skills and organizational needs, improved retention of high-potential talent, and a noticeable boost in leadership effectiveness.

Sharpened strategic focus

Aligned priorities for faster execution.

Aligned fulfilment

& impact

Aligned fulfilment & impact

Connected personal growth to organizational goals.

Proven L&D

value

Proven L&D value

HR gained clear evidence of impact during change.

Employee benefits. Officially beneficial.

Engagement on and

off the track.

Engagement on and

off the track.

Bloom is the only platform that enriches real, human-led coaching experiences with smart AI features, along with distilled career insights and scientifically-certified psychometric assessments, for a truly whole, and meaningful coaching experience for employees to love and grow from.

The power of Bloom

NASCAR accelerated adaptation to new ways of working, enhanced leadership capabilities supporting the 2025 strategy, improved strategic focus, and created greater satisfaction among support function leaders.

Where next?