Driving Change Without Losing Speed.
Driving Change Without Losing Speed.
Driving Change Without Losing Speed.
Driving Change Without Losing Speed.
How NASCAR equipped leaders to embrace transformation and hit critical milestones during a high-speed organizational shift.
80
80
80
80
80
Avg. annual coaching
moments per user
Avg. annual coaching
moments per user
Avg. annual coaching
moments per user
Avg. annual coaching
moments per user
95%
95%
95%
95%
95%
Came back for subsequent
pit-stops with Bloom
Came back for subsequent
pit-stops with Bloom
Came back for subsequent
pit-stops with Bloom
Came back for subsequent
pit-stops with Bloom
4.9★
4.9★
4.9★
4.9★
4.9★
Average user star rating for coaching Check-ins
Average user star rating for coaching Check-ins
Average user star rating for coaching Check-ins
Average user star rating for coaching Check-ins
“Having a voice outside my current team to nudge, explore and challenge has been invaluable. The user experience was fantastic and the coach was incredible.”
“Having a voice outside my current team to nudge, explore and challenge has been invaluable. The user experience was fantastic and the coach was incredible.”
“Having a voice outside my current team to nudge, explore and challenge has been invaluable. The user experience was fantastic and the coach was incredible.”
NASCAR Leader
NASCAR Leader
NASCAR Leader
“Having a voice outside my current team to nudge, explore and challenge has been invaluable. The user experience was fantastic and the coach was incredible.”
NASCAR Leader
NASCAR is the lifeblood of American sporting history
NASCAR is the lifeblood of American sporting history
NASCAR is the lifeblood of American sporting history
NASCAR is the lifeblood of American sporting history
NASCAR is the lifeblood of American sporting history
Off the track, NASCAR is driving organizational transformation to fuel innovation, streamline operations, and empower its workforce.
Off the track, NASCAR is driving organizational transformation to fuel innovation, streamline operations, and empower its workforce.
Industry: Professional Services
Size: >10,000 employees
HQ: Global
Bloom use case: Leadership Development
Industry: Professional Services
Size: >10,000 employees
HQ: Global
Bloom use case: Leadership Development
The goal
The goal
NASCAR wanted to scale development beyond a select few — starting with their highest-potential people, laying the foundation for a more innovative, connected culture.
NASCAR wanted to scale development beyond a select few — starting with their highest-potential people, laying the foundation for a more innovative, connected culture.
The Solution
The Solution
Bloom delivered personalised coaching at scale, blending executive mentoring with strategic thinking frameworks, mindfulness practices, and influence strategies.
Bloom delivered personalised coaching at scale, blending executive mentoring with strategic thinking frameworks, mindfulness practices, and influence strategies.
The results
The results
The results
NASCAR users reported clearer strategic focus, stronger influence across the business, and greater resilience during change.
HR leaders saw better alignment between individual skills and organizational needs, improved retention of high-potential talent, and a noticeable boost in leadership effectiveness.
NASCAR users reported clearer strategic focus, stronger influence across the business, and greater resilience during change.
HR leaders saw better alignment between individual skills and organizational needs, improved retention of high-potential talent, and a noticeable boost in leadership effectiveness.
NASCAR users reported clearer strategic focus, stronger influence across the business, and greater resilience during change.
HR leaders saw better alignment between individual skills and organizational needs, improved retention of high-potential talent, and a noticeable boost in leadership effectiveness.
Sharpened strategic focus
Aligned priorities for faster execution.
Aligned fulfilment
& impact
Aligned fulfilment & impact
Aligned fulfilment & impact
Aligned fulfilment & impact
Connected personal growth to organizational goals.
Proven L&D
value
Proven L&D value
Proven L&D value
Proven L&D value
HR gained clear evidence of impact during change.
Employee benefits. Officially beneficial.
Engagement on and
off the track.
Engagement on and
off the track.
Bloom is the only platform that enriches real, human-led coaching experiences with smart AI features, along with distilled career insights and scientifically-certified psychometric assessments, for a truly whole, and meaningful coaching experience for employees to love and grow from.
The power of Bloom
NASCAR accelerated adaptation to new ways of working, enhanced leadership capabilities supporting the 2025 strategy, improved strategic focus, and created greater satisfaction among support function leaders.
Where next?
Confidence, Connection, and Career Growth on the Shop Floor.
10/10 Would recommend
Confidence, Connection, and Career Growth on the Shop Floor.
10/10 Would recommend
Confidence, Connection, and Career Growth on the Shop Floor.
10/10 Would recommend
Confidence, Connection, and Career Growth on the Shop Floor.
10/10 Would recommend
Confidence, Connection, and Career Growth on the Shop Floor.
10/10 Would recommend
Confidence, Connection, and Career Growth on the Shop Floor.
10/10 Would recommend
Fitting development into the flow of work.
75% Monthly Active Users
Fitting development into the flow of work.
75% Monthly Active Users
Fitting development into the flow of work.
75% Monthly Active Users
Fitting development into the flow of work.
75% Monthly Active Users
Fitting development into the flow of work.
75% Monthly Active Users
Fitting development into the flow of work.
75% Monthly Active Users
Let’s make development actually work.
Let’s make development actually work.
Let’s make development actually work.
We’ll help you turn individual growth into measurable team and culture impact—without overhauling everything you already do.
We’ll help you turn individual growth into measurable team and culture impact—without overhauling everything you already do.
We’ll help you turn individual growth into measurable team and culture impact—without overhauling everything you already do.
Experience Bloom with your team for free
Experience Bloom with your team for free
Thrive at work.
© 2025 Bloom App Ltd. All rights reserved.
Thrive at work.
© 2025 Bloom App Ltd. All rights reserved.
Thrive at work.
© 2025 Bloom App Ltd. All rights reserved.
Thrive at work.
© 2025 Bloom App Ltd. All rights reserved.
Thrive at work.
© 2025 Bloom App Ltd. All rights reserved.
Thrive at work.
© 2025 Bloom App Ltd. All rights reserved.